It seems that this question is on the lips (and fingertips) of everyone with any kind of connection with books, as well as an increasing number of digital entrepreneurs sensing commercial opportunities from the possibly imminent breakdown of traditional publishing.
According to a Guardian editorial last weekend, ‘An exciting new world for readers beckons, but the future for publishers is as tense as any Agatha Christie.’
As a published author this is clearly a question I’m taking a keen interest in so I’ve been chatting to as many people as I can about it and attending some events such as those held by Future Book and Future Human.
The fascinating thing I’ve found from reading blogs and articles and having conversations with journalists, editors, publishers, agents, digital entrepreneurs, web designers and planners is that there is no conviction from anyone as to the answer to this question. One of the reasons for this, I think, is that the issue is actually far more complicated than it at first seems. And it’s certainly more than just physical books being transformed into e-books. This is clearly the most dramatic ‘disruptive technology’ at the moment — portable handheld e-book readers such as the Kindle and the iPad — but the digital landscape is also having a more general and arguably more comprehensive impact on the relationships between readers, writers, publishers, agents and retailers. It is also changing the way that readers read and writers write.
Books do not comprise a single genre – they are a diverse collection of non-fiction, novels, children’s books, cookbooks, manuals and so on. Some tell stories, some give instructions. Some consist mainly of pictures, some exclusively of words. So, and here I’m going to get a little bit philosophical, what makes a book a book? Well, a book is a physical object containing words and/or text, and, in the words of my Collins dictionary is ‘bound together along one edge and usually protected by covers.’
Were it not for this physical definition, the answer to the question of what makes a book a book is rather similar to the question what makes a game a game – such wildly diverse activities as tennis, chess, solitaire and football are all games, for example. And as Wittgenstein would agree there is no essence but a complex set of similarities and differences that means we can only talk about books – and games – sharing ‘family characteristics with each other.’ So the answer of when is a book not a book might be ‘when it is an e-book’ (sounds like a bad joke for publishers, which is exactly what it probably is).
The book as an entity in itself is changing. For one thing, having an electronic text rather than ink on a page creates an enormous range of other possibilities such as the ability to include music, hyperlinks, video, images and real-time interaction (with characters and/or the author) through social media tools. At the moment e-books are merely electronic versions of their physically bound counterparts. But this will change and it seems reasonable to expect that e-books will develop and ultimately transform into something rather different from what a book is now. But why even bother writing something called a book when you can blog or create other forms of narrative through digital tools, including games and interactive dramas?
I wrote a fictional interactive drama — 1940 Chronicle — through blogs and social media this summer. It would have been a small step to also have included video footage, music and more detailed photography as well. This is a new genre of storytelling, but one which evidently horrifies many people. This was one reader’s comment from the online version of the Guardian editorial I mentioned above:
‘Argh. I’m not against ebooks as such, but the quickest way to destroy the novel as an art form will be to turn it into some sort of multimedia, interactive ‘experience.’ Not everything improves from being plugged into a bunch of other stuff.’
No doubt books in their present form or similar will continue to survive but will occupy a more marginal place than they inhabit at the moment. I imagine there might be more luxury editions that are beautiful objects and collectables in their own right, for example, as more and more mass-market ‘books’ are consumed digitally, more manuals and cookbooks become apps and more children’s books become digital games and immersive dramas. But there is also the wider issue, I think, about how people read and the amount they want to read. The internet encourages skim reading, constant hyperlinking, and short attention spans. There is also a variety of content — textual, video, audio — to engage with. Readers are changing; writers will also need to change.
When I began writing this blog post I wanted to touch on what I consider to be all the major issues surrounding the future of books. But I realise now that this was an unrealistic aim in less than 1000 words. This complex and fascinating question needs a whole series of investigations and blog posts to look at the many issues and examine them as they evolve over time. I haven’t looked at all, for example, at the rise of self-publishing via the internet which allows authors, in theory at least, to take their books directly to market, bypassing the so-called gatekeepers: agents and publishers. I haven’t examined the potential consequences for intellectual property and royalties. I haven’t suggested what the consequences will be for writers, agents and publishers.
Will Amazon and Apple inherit the book world or will there be a more varied and diverse electronic future for writing, benefitting writers and readers more than the big commercial players? I plan to do more digging over the next weeks and months to find out more on this subject, starting with a visit to The Piracy Panacea on August 11.